Nokia India, one of the leading mobility service providers in the country, announced its association with Bollywood's leading style icon, Priyanka Chopra to create a deeper connects with Nokia's young and style savvy consumers.
They would screen Priyanka Chopra in the company's new ad campaign that represents style, modernity and individuality with a catchy tagline "It's not just a phone; it's who we are", said a press release.
Nokia's spokesperson said that they selected Priyanka in order to create a deeper connect with its young and style-savvy consumers.
"Nokia is delighted to strengthen its bond with the style conscious consumers, both through its association with the glamorous Priyanka Chopra and our latest style campaign. This is a very trendy and attractive campaign that focuses on weaving Nokia in people's lives across all their stylish and cherished moments," he added.
Priyanka Chopra said, "For me mobility has always been Nokia! From my first mobile phone to my current do-it-all, Nokia has been my constant lifestyle technology companion. I am very honoured and equally excited to be associated with Nokia, which has become a vital extension of who we are."
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